(School of Business, Shandong University)
Abstract: Imbalanced allocation of public cultural service resources in urban and rural areas has always been one of the major obstacles that hinder the overall and coordinated development of urban and rural areas.The empirical analysis shows that while the degree of imbalanced allocation of public cultural service resources in urban and rural areas fell from 0.416 in 2005 to 0.127 in 2015, the trend of imbalanced development still remains evident. Itemized, the degree of imbalance in financial resources allocation is up to 0.226 in 2015, three times that of the human and material resources allocations respectively. By performing a quantitative analysis of the factors that influence the imbalanced allocation of public cultural resources in rural and urban areas, it is found that the economic development level is the leading factor, the financial input in public culture is a key factor and the progress of urbanization is an important social condition, while the abolishment of the urban-rural dual household registration system can be expected to supply the necessary motivation for achieving a balanced allocation. In addition, the research also indicates that while a greater impact is observed on the imbalanced allocation of financial resources, exerted by the relative disparity existing between the totality of cultural service expenditure in urban areas and that in the rural, capital inputs from various social sectors serve as supplements that facilitate a balanced allocation of material resources. Therefore recommended are the following. Important ways of rational allocation of public financial resources should include optimizing the configuration of culture activity expenditure in urban and rural areas,making clear the cost sharing responsibilities between the government and the market,and arranging the ways of fund raising and spending reasonably. Effective channels of providing standard allocation of material resources should include increasing allocation of material resources in rural areas, encouraging market sector participation in facilities provision, and speeding up the building-up of digital culture resources. And the realistic options of market-oriented allocation of human resources should include facilitating the flow of culture talents between urban and rural areas, and consolidating the cultural talent teams in rural areas.
Key Words: Public Cultural Services; Resources of Public Cultural Services; Imbalanced Allocation; Standard Allocation; Market-oriented Allocation