Abstract: Various regions set up Government Quality Award one after another to guide and stimulate the enterprises to strive for excellent operation quality and improve comprehensive quality and competitive capacity of enterprises. However, the impact of evaluation criteria of Government Quality Award on enterprise performance still needs to be verified. The paper extracts 424 enterprises in Zhejiang as a sample to study the impact of evaluation criteria of Government Quality Award on enterprise performance, and specify the functions of Government Quality Award as well as the channels and degree. The study shows that the effect of Government Quality Award on large enterprises is more significant than SMEs. The elements of evaluation criteria are shown as follows (the order is from significant effect to small effect): process control, technology capacity, knowledge management, customer relationship management, human resource management, leadership, strategy planning, social responsibility, enterprise culture. Meanwhile, on this basis put forward policy recommendations.
Key words: Government Quality Award (GQA); Firm Performance; Impact