Abstract: Dairy safety is one of the top concerns with regard to people’s top livelihood issues in China. Since the dairy supply chain can’t guarantee the quality, it is necessary to establish the scientific and reasonable dairy regulatory chain and approach. However, China’s current dairy safety regulation method fails to cover the characteristics of dairy supply chain, leading to the phenomenon of regulation failure. Based on the components and operating characteristics of the dairy supply chain, measures, such as construction of symmetric supply chain, unification of dairy safety regulation organizations, establishment of trust symbol supply mechanism based on dual inspection and introduction of consumer participation mechanism etc., can be taken to reform the dairy regulation approach.
Keywords: Supply Chain; Dairy Aafety; Regulation Approach; Information Asymmetry