Recently, two articles written by IQDS facilities and students have been published in China’s well-known Journals, China Population Resources and Environment and Macro-quality Research.
The article, “Study on the Measurement and Influencing Factors of Subjective Wellbeing in Middle Income Class in China”, written by Yu Hong Wei et al, was published in China Population Resources and Environment. Based on the data from Chinese quality observational survey in 2014, this paper empirically measures the subjective well-being of the middle income class in China, and furtherly investigates the influencing factors from the dimensions of wealth possession, social welfare and individual capability. It is found that the key influencing factors of the subjective well-being in Chinese middle income class happiness lies in the individual ability dimension. It is suggested that the environment for economic and social development should optimized and fair channels should be provided for middle class individuals to show their capability, which is the primary way to promote the subjective well-being of middle income class during the transition period in China.
The article, “No Brand, Single Brand or Multiple Brands? – Brand Strategy Choice of Small and Medium-sized Enterprises Based on Firm Performance”, written by Xu Chengyu, was published in Macro-quality Research. From the perspective of resource-based theory and brand system management, this paper explores the relation between brand strategy choice and firm performance by using the cross-section data from 2015 China Employer-Employee Survey (CEES). It is found that brand strategy choice has a significant positive impact on firm performance, which is rather significant for export firms, foreign firms and labor intensive firms. The choice of multiple brands has a negative effect on firm performance, while the effect is more significant for domestic firms and non-export firms. Therefore, it is proposed that small and medium-sized enterprises should establish independent brand, optimize the brand structure as well as nurture the core brand to achieve greater cost-effectiveness.